Pharmaceuticals color solutions help consumers connect to, value and remember their brand. The breadth of our capabilities includes the largest portfolio of both natural and synthetic (certified) colors in the world.

Color is the most fundamental part of a tablet’s personality. 80% of visual information is related to color, and this is especially true for pharmaceutical products. Color has the unique ability to create emotional appeal, to communicate functional values and benefits (such as reliable pain relief) and to distinguish a brand from others.

A lasting color impression is made within 90 seconds and accounts for 60% of the acceptance or rejection of an object. Studies have found that the color of a medication not only helps to identify what type it is, but also influences people’s perception about its treatment ability. Patients were found to respond best when color corresponds with the intended results of the medication and not the symptom. For example, a green tablet, associated with city and acid, would not appeal to someone suffering from acid reflux.

We provided Pharma color for making mouth wash.

Pharmaceuticals Color’s name:

FD&C
FD&C BLUE NO. 1 {BRILLIANT BLUE FCF}
FD&C BLUE NO. 2 {INDIGOTINE OR INDIGO CARMINE}
FD&C GREEN NO. 3 {FAST GREEN FCF}
FD&C RED NO. 3 {ERYTHROSINE}
FD&C YELLOW NO. 5 {TARTRAZINE}
FD&C YELLOW NO. 6 {SUNSET YELLOW FCF}
D&C
D&C GREEN NO. 5 {ALIZARINE CYANINE}
D&C GREEN NO. 6 {QUINZARIN GREEN SS}
D&C GREEN NO. 8 {PYRANINE GREEN}
D&C RED NO. 6 {LITHOL RUBINE NA}
D&C RED NO. 17 {SUDAN RED II}
D&C RED NO. 22 {EOSINE}
D&C RED NO. 28 {PHLOXINE B}
D&C RED NO. 33 {ACID FUCHSIN}
D&C YELLOW NO. 8 {URANINE}
D&C YELLOW NO. 10 {QUINOLINE YELLOW WS}
D&C YELLOW NO. 11 {QUINOLINE YELLOW SS}
D&C ORANGE NO. 4 {ORANGE II}
D&C VIOLET NO. 2 {ALIZUROL PURPLE SS}
EXT D&C VIOLET NO. 2 {ALIZUROL PURPLE}
EXT D&C YELLOW NO. 7 {NAPHTHOL YELLOW S}